Webinar on ‘Raising More Money from Your Local Business Community’ – September 10, 2012

Topic: “Raising More Money from Your Local Business Community”
Date: September 10, 2012
Timings: 3:00 PM – 4:30 PM GMT
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Don’t miss this opportunity to learn how to raise funds from corporate and local businesses!

[tabs type="lizatom-tabs-vertical"][tab title='Introduction']Join us for the Webinar!Is corporate philanthropy dead or dying? If so, how can we resurrect it? Today’s economy is challenging for corporations, individuals and especially for nonprofits. If your organization has relied on corporate support in the past or is thinking about how to best approach businesses in a challenging economy, this session will be one you don’t want to miss. Based on research for a new book, this session will discuss the challenges facing corporations today and how nonprofits can develop win-win situations to encourage corporate philanthropy. We will discuss how to approach corporate leaders, how to motivate them to become involved in your organization, and how to develop a corporate appeal.

Although corporations and businesses contribute just over 5% of all philanthropic dollars (almost $16 Billion last year) in the United States, much more is given through gifts in kind, corporate sponsorships, and through the personal donations of individual corporate leaders. And, in a typical capital campaign, businesses often provide a much more significant percentage of the overall goal. However many nonprofits fail to touch their local business community for a variety of reasons.[/tab][tab title='Learning Objectives']

Join us for the Webinar!

  • List the ways corporations and businesses can get involved in their organizations
  • List the things corporations are looking for in a nonprofit organization
  • Outline the structure for a corporate/business appeal using volunteers

[/tab][tab title='Who can Participate']Join us for the Webinar!This introductory course is ideally suited to fundraisers from all countries who want to build their capacity through an understanding of local corporate fundraising- Executive Directors/NGO managers who are responsible for donor relations, and, individuals who want to develop their professional skills and effectiveness.[/tab][tab title='Methodology']Join us for the Webinar!

The course will be delivered entirely through the internet. You only need to have a computer, high-speed internet connection and a headphone. Participants from any part of the world can attend it. Even if you miss attending the live webinar, there will always be an option for you to watch the recording webinar on your computer and access the related materials.

The course will consist of a 60 minute presentation where you will see the slides and hear the trainer, followed by a 30 minute Q&A session during which your questions will be answered by the trainer in real time.

This course is supported by extensive additional materials for participants to use after the course, including access to the webinar presentation, webinar slides, and training materials.[/tab]

[tab title='Agenda']Join us for the Webinar!

A mailing to local Chamber members does not a Business Appeal make!
Why nonprofits fail at approaching their local business community

The fallacy of the Corporate/Foundation Relations Office

“Ask for money, and you’ll get advice, ask for advice and you’ll get money”
Identifying and cultivating your local business community
The Willie Sutton theory
Building networks
Cultivation activities

Organizing Your Annual Corporate/Business Appeal
A case study
Getting started[/tab]

[tab title='The Trainer']Join us for the Webinar!Linda Lysakowski, President/CEO of Capital Venture, is one of fewer than one hundred professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. In her nineteen years as a philanthropic consultant, she has managed capital campaigns; helped dozens of nonprofit organizations achieve their development goals, and has trained more than 22,000 professionals in Mexico, Canada, Egypt and most of the fifty United States, in all aspects of development.  Linda is a graduate of Alvernia College in Reading, PA with majors in Banking and Finance; Communications; and Theology/Philosophy. She is a graduate of AFP’s Faculty Training Academy and has received two AFP research grants.  She is also a prolific writer and is currently working on several more books. Linda has received the Outstanding Fundraising Executive award from both the Eastern PA and the Las Vegas chapters of AFP (Association of Fundraising Professionals) and in 2006 was recognized internationally with the Barbara Marion Award for Outstanding Service to AFP.[/tab][/tabs]

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We have limited seats to offer!

Registration Fee

Developed Countries: US $70
Developing Countries: US $50

How to Register

  • To instantly register and reserve your seat for the Webinar, select the PayPal “Buy Now” Button or 2CheckOut.com “Buy from 2CO” link below (Make sure you choose your region: either developed country or developing country)
  • After making the payment at PayPal or 2CheckOut.com, you will be redirected back to our website to register yourself or your participant by creating the username/password.
  • After creating your username/password, you will instantly receive an email that has a link to join the webinar at the given time.
  • Please review our FAQ section and Refund Policy before registering for the webinar.
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